IndieGoGo campaign pitch

I’ve moved the home page for this campaign from its fundraising page on IndieGoGo to here, so I think it makes sense to decant the original description into this new location.

Note that the fundraising ended, and the deliverable has been delivered. Check it out– until this mighty document is posted to the SEC’s own website (which should happen this week), you can read it here.

Here’s the original pitch:

Crowdfunding sites like IndieGoGo offer VIP Perks but not shares– because offering profit participation is illegal. Securities law lets you gamble your retirement on investments conveyed through the all-controlling financial system, but you can’t invest $50 in someone you actually know personally, in order to help them start a small business, write a book, make a film, build an iPhone app or develop a new product that you believe has commercial potential.

The SEC can change this situation by introducing a regulatory exemption that caps individual investments at $100. I believe that doing this would change everything for crowdfunding, spark innovation, and help vitalize the economy from the bottom up.

The idea of an exemption based on very low cap on individual investment is not new; according to the SEC’s Anthony Barone, it has been discussed and brought to the SEC’s attention by academic economists. What has not yet been demonstrated is the extent of public interest in such an exemption.

This project offers a serious plan for essentially forcing the SEC to consider this possibility and respond to it publicly.

This issue is more complicated than can be explained on this short project page, but you can read the prospectus for the history and background on this project.



* The Sustainable Economies Law Center (SELC) has agreed to draft a Petition for Rulemaking for submission to the SEC that proposes legalizing crowdfunded securities, for payment of $1000 raised through crowdfunding. That’s what this project is for.

* $1000 is a great deal, and the SELC is the perfect organization for this; highly regarded, and involved with these issues. See the prospectus for details).

* The SEC posts any Petitions for Rulemaking that it receives, along with all public comments. This area of the SEC website is surprisingly inactive.

* Once the SELC petition is posted, we mobilize crowd action to submit comments. If the SEC receives a large number of comments in support of legalizing crowdfunding, they will need to hire someone to process them all. This is an example of the ever-newsworthy Old Institution, Blindsided, Is Forced To Confront New Phenomenon.

Note that we originally thought the petition would be written under the auspices of the Katovich Law Group, but subsequently decided to have the work done by the SELC (which is affiliated with Katovich). This makes your contributions tax-deductible!

2 thoughts on “IndieGoGo campaign pitch”

  1. This is a fantastic idea – kudos to you for initiating and great job Jenny and the team at Katovich/SELC.I’m preparing my commentary (including a focus on suggesting the SEC choose Section 3(b) vs. Section 4(2) in order to maximize the crowd-funding aspects of the exemption). You may want to give more detailed directions on how to comment.If you go to the SEC instructional page it suggests that you can post your comments by clicking a text link to bring you to an online form. It’s my understanding that is only available when it is a proposed Rule Change vs. a Petition (I may be wrong).Instead, you need to use the following methodology:1. Email the SEC at: rule-comments@sec.gov2. In the subject line write "Re: File # 4-605"3. In the body of the email write "These are comments in regards to a petition for rulemaking change."

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